PR: A jack of all trades.

It is observed world over, that great leaders are often great orators.

 For instance, it is believed by many that it was his keynote speech at The Democratic National Convention that made Barack Obama, the first-ever African American president to head America. It is with the impact of his words, he could truly ‘unite’ the United States of America. On the flip side of situations; Adolf Hitler could create Nazi Germany, with his fiery; often provocative speeches influenced; brainwashed if you will; people into mass killings and concentration camps.

Such is the impact of words!

It is evident from the events of the past that great victories and catastrophes have been achieved and averted respectively, owing to clever communication. The importance of clear communication is often overlooked and underrated; whereas it is one of the best set of skills one could acquire and develop.

 Communication is both an art and science but I would say clear communication is tact. The secret of putting the intended message across is a careful concoction of a directional flow, the right choice of words and most importantly tact! Which is why I have always been fascinated by the beauty and complexity of language all my life. Language is just not a set of words and syllables. It is the influence and intermingling of different cultures that never ceases to amaze me. Delving deep in the nitty-gritty of language, tracing back the cultural influence of words to various events of history; is something I have always appreciated

Making the choice of this program would provide me with an opportunity to explore fields that I am most passionate about! 

Public Relations derives reference from a variety of disciplines including Psychology, Mass Communication, Human Resource Management, and even philosophy. Such diverse aspects are functional in the growth of any enterprise. 

The life of a business is its people. They are dynamic, creative, insightful and even demanding, which encompasses the whole sphere of human interaction with an organization. It is precisely why Public Relations is such an important aspect of work culture today. 

In fast-paced times like these, information must be dealt with, conveyed and distributed appropriately. With the advent of various channels of media notably, social media; exposure and awareness amongst various stakeholders have increased and with the wrong kind of information dealt, it would mean disaster. 

PR is an indispensable tool available to the management. For it aids in connecting businesses to their most important resource: People. This program would allow me to play to my strengths, benefiting both the organization and its people.

In my opinion, society does not flourish in isolation. Inequalities are evident in the levels of growth for sure, but it is only right that a society grows in unison. For this purpose, it is crucial that institutions for growth (business) and people are linked to one another. This program will provide me with the opportunity to do exactly that. The gravity of good Public Relations is realised in times of crisis, for it is the strong foundation of goodwill, that institutions can steady themselves upon in turbulent times. Which is also evident from the current pandemic situation.

On a personal note, This course shall pave a way for me into self-discovery. En route to understanding people and gaining real-life experience; equipped with the knowledge of varied disciplines that are encompassed within this course; I shall be to elevate my skills and level of knowledge, into contributing to the development of our business institutions, its people and society at large.

Author: Digital Onca

Digital Onca is a blog that documents the concepts of Digital Marketing and Public Relations. Digital Onca is the effort to stay with the times, understand more deeply, more closely the working of a digital space that is steadfastly emerging around us.

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