Business Ethics: A corporate way of living.

The word ‘ethics’ is derived from the Greek word Ethos– meaning way of living. It is a branch of philosophy that is concerned with human conduct. Ethics is a code of conduct that defines how a human must live and conduct themselves in society. A philosophical definition of ethics may define it as a code of individual good and societal welfare as well. It examines the rational justification for our activities, conveying whether the act is either right or wrong.

Ethics refers to the standards of right and wrong, as an attempt to help man in leading good lives by applying moral principles. It is like a guiding star in making choices the way they should or shouldn’t be. Ethics is branched out into four or five major branches of ethics- Meta-ethics, political ethics, normative ethics, and virtue ethics.

Meta-ethics is concerned with the meaning of philosophical language and moral propositions to justify moral judgements. Normative ethics are concerned with developing theories that determine the correctness or incorrectness of human actions.

Political ethics consists of mostly an examination of the society, origins, and forms of political power. Virtue ethics is often viewed as a separate branch in itself. Although it is certainly normative as well, virtue is the distinguished form of normative ethics.

The new aspects of Business ethics differ from social issues courses. Business ethics provides a framework for evaluating business and the corporate world. It allows critical analysis of business and the development of new and different methods. It fuses personal and social responsibility together, giving it a theoretical foundation, and allowing it a broader remit. Business ethics recognizes that new and unprecedented moral problems in businesses are not covered by personal morality systems.

Common-sense morality is sufficient to govern judgements about stealing from one’s employer, cheating on customers, and tax fraud. However, it does not provide the tools for evaluating the moral justification of affirmative action, the right to strike and whistle-blowing.

Therefore, Intergity is doing the right thing even when no one is watching.

Author: Digital Onca

Digital Onca is a blog that documents the concepts of Digital Marketing and Public Relations. Digital Onca is the effort to stay with the times, understand more deeply, more closely the working of a digital space that is steadfastly emerging around us.

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