Picture credits: Wikipedia
Philip Kotler defines Advertising as “Advertising is a non-personal form of communication conducted through paid media under clear responsibility.” Advertising however is subjective and varies from firm to firm, company to company.
The earliest form of advertising was sellers displayed their wares and called out to the people.
They would decorate and arrange impeccably, luring the chaps roaming the streets to sample their offerings! Signage on papyrus was the early form of pamphlets we know today!
The advent of the print media provided a much more sophisticated spin on advertising. Ads were starting to come in. Given the farsightedness of B.Palmer, we learnt about advertising. He would buy a huge space in a newspaper and sell out the space at discount.
In 1940, Radio and Television came up in a big way. But, they grew as a popular method. However, they didn’t allow space to express themselves completely. The entry of cable television in the 1980s opened up many avenues for advertisers to advertise. With the IT revolution, pat cam the Internet and communication shot higher!
Persuasion is an important element of advertising. The exchange of information about an offering and persuading the general public to purchase the offering is a feature of Marketing.
Imagining and structuring an idea is the baby step to marketing. Visualizing is as important as execution. Narrowing down on the USP would be great for a business as it would have several other marketing demographic! Standing out from the competition is something that marketing’s key feature is. Apart from creating and marketing the offering. Selecting the right channel as per the audience is also equally essential. Quality offerings combined with remarketing are the best way to ensure repeat customers.
digitalonca.in 