The Most Disruptive Technology

Venture capitalist ‘Joe Schoendorf called mobile ‘The most disruptive technology’ he has seen in 48 years at Silicon valley. Communication is meant to be constantly evolving. The advent of technology has communication complex and functioning 24×7. Mobile communication platforms, online communication, social media, blogs, websites, etc. are changing the face of communication drastically.

Mobile communication has increased expectations of speedy replies, and constant connectivity, and has helped companies former closer relationships with their clients and customers. It has created a sort of a ‘window’ of response, thanks to the ultra-fast communication on social media. Innovative methods of communication are on the rise. Anything right from social media, to banner ads, to messages on use-and-throw tissues works as prime real estate for communicators.

Several advantages of mobile communication have been observed. The biggest advantage is its user-friendly nature. The plethora of advantages has made adaptation easier to integrate mobile technology. Smartphones bring personal value to the audience. Its compact size, easy usage and adaptable displays have made it the primary communication tool for people under 40. A global average of internet users make use of mobiles to access the net.

It has now become an irreplaceable part of our lives. We, the Gen Z absolutely cannot part ways with our smartphones and would need special detox sessions to take it off our minds! Nowadays, people are extremely attached and possessive of their phones. It creates a sense of panic when our phones are not within arms’ reach! Calling has now become a secondary function and internet usage has taken primary focus.

Social media is the biggest catalyst of the Smartphone revolution. It has bridged geographical barriers, travelled through time zones and created an incessant connection. Conversations are constantly happening and never end. Corporates have capitalized on the same. Mobiles have become an irreplaceable method of both internal and external communication.

However, this revolutionary device has its barriers to communication. Constant connectivity is a mixed blessing. Work-life balance goes for a toss when one is expected to be available 24×7. Corporates find it difficult to spend time with their families and shut off from work. This is especially observed in work-from-home jobs, where executives find it difficult to put their phones away. Smaller screen sizes, constant multitasking, distractions, instant messaging, and internet slang are a few of the barriers experienced in mobile communication.

Regardless of the wave of constant connectivity, mobiles have brought about a paradigm shift in the way businesses think and operate in today’s markets. It is a technology that is here to stay and pave the way further for this unbreakable bond of technology with communications.

Author: Digital Onca

Digital Onca is a blog that documents the concepts of Digital Marketing and Public Relations. Digital Onca is the effort to stay with the times, understand more deeply, more closely the working of a digital space that is steadfastly emerging around us.

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