Genesis BCW Consultancy Visit

Today, July 27th we at SCoRe visited the office of Genesis BCW India. Our visit was a peek into the PR firm’s journey so far, its wings and its services offered. The ideology of Genesis is the combination of detailed oriented data integration but being mindful of one’s emotions in execution.
We were fortunate to interact with Kaninika Mishra – Head, Learning and Development, Namrata Dey- Account Director, Talent and International Communications- BCW Global, and Naina Siwach- Director, Genesis BCW.

Genesis believes in moving people by engaging with them, and creating data-driven campaigns, with compelling stories using an integrated communications approach. Ideas used are always traced back to a core purpose. A purpose of creating value for one’s stakeholders.

Genesis BCW strongly believes in creating ‘Brand Love’. Brand Love is the strong emotional connection that a stakeholder etches with the organization. For their clients, they deliver a complete story, with earned-plus offerings catering to a full range of stakeholders. The team at Genesis is known for their strong media outreach- Media relationships are nurtured using insights, innovation, imagination, and influence.

A wide range of sectors are covered by dedicated teams namely- Brands, Sports, and Entertainment, Corporate & Financial, Corp Services, Consumer Tech, Health & Pharma, and Enterprise Tech. The organization structure is sectioned well into various departments that serve the varied needs of the clients- Digital for Digital Communication needs, Canvas for creative purposes, Alphabet for content, and Live! Newsroom for Data Analytics.


Author: Digital Onca

Digital Onca is a blog that documents the concepts of Digital Marketing and Public Relations. Digital Onca is the effort to stay with the times, understand more deeply, more closely the working of a digital space that is steadfastly emerging around us.

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