MSL Consultancy Visit

Today we had the opportunity to visit the MSL India office, at Lower Parel, Mumbai. As always, this consultancy visit too was a great success. We got to meet a few of the most successful PR professionals in the country and tap into their incredible experiences in the communications industry.

Our first meet-up was with Schubert Fernandes – Chief Client Officer, MSL India. As he spoke about the 3Cs of Communications- Clients, Colleagues, and Clients are the elements for success in a combination for success. The structure of MSL India includes MSL, 20:20 MSL, Publicis Consultants Asia, and Organic MSL. The above handle Public Relations, Tech-based clients, Unicorns, and Digital services. Lastly, Mr Fernandes spoke briefly about the Publicis Groupe, giving us a peek into their structure and operations.

Our next talk was with Sneha Kango – Sr Manager, Human Resources who took us through the history, structure, and notable campaigns of the Publicis Groupe about their campaigns featuring brands like Olay, Budweiser, and the likes. These powerful campaigns were able to bring great reach and generate an overwhelmingly positive sentiment for the brand.

Next, we spoke to Zeenia Wadia – Group Head, Saatchi PR who took us through some valuable tips and tricks on client interaction. From setting SMART goals, researching well, documenting official conversations, and communicating consistently Ms Wadia gave us great insights into how one can ace client communication!

Our next session with Ankit Chothani – Group Head, Financial Services was surrounding PR in Practice comparing the past, present, and the upcoming future of PR. A detailed case study on the ongoing Ranveer Singh photoshoot furore helped us deep-dive into crisis management. We mapped out the structure of how to approach a crisis plan. Here’s how:
1. Monitor the current stance of media sentiment
2. Putting alerts on relevant keyword searches
3. Monitoring news every 15-30 minutes
4. Prepare a response, post consultation
5. Keep ready a document of possible questions that could be asked by the media
6. Sensitize, Clear narratives and be mindful of what the spokesperson says in public
7. Act accordingly!

Group Head, MSL India- Apurva Mishra then spoke briefly about navigating the new normal in the field of PR and the hybrid model of working. A surprise interaction with our senior, past SCoRe alumni- Ms Lynn Misquith and finally interacting with Mr Rajesh Narwankar- VP and Head of Talent, MSL India. Mr Narwankar provided us with a clearer picture and facts to keep in mind and consider before selecting our workplaces and how to build our profiles.

The consultancy visit to MSL was a great success. We ar SCoRe greatly benefitted from all the sessions and hope to use all insights in our future endeavours.

Author: Digital Onca

Digital Onca is a blog that documents the concepts of Digital Marketing and Public Relations. Digital Onca is the effort to stay with the times, understand more deeply, more closely the working of a digital space that is steadfastly emerging around us.

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