Simply speaking, Advertising is the process of disseminating information in a creative fashion! Its presence is crucial as it attracts the customer and ultimately benefits sales. Advertising needs to be both; creative and dreamy yet factual and practical. To create a balance of fantasy and reality, advertising needs to weave up a great story, using media platforms like T.V., print, digital media etc.
The first step to advertising is visualisation. Only when you visualise an idea and see it panning out, you’ll be able to articulate its execution. Brainstorming, mind-mapping, sketching, simulation, and mood boards are the best ways to do it. Next, we move to the USP-Unique Selling Proposition.
The customer will inadvertently ask the question, ‘What’s in it for me?’ To which you should be able to answer robustly. The USP comes in here. Determining what sets your offering apart from the competition is how you grab attention. (Source: Wikipedia)
Adopting the customer-centric approach over the product-centric approach can help bring uniqueness to the product. This is because the customer will feel welcomed into the process of making the offering and would extend more participation.
Determining your target audience, creating focus groups, appropriate research and including feedback coupled with great teamwork and ideas, and choosing the right method, advertising can prove to be the best push for your offering.
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