PR is a profession that requires diverse skills to succeed.
You get to don the hat of many well, at the drop of a hat.
For a successful career in PR, here are 10 skills you need to equip yourself with.
- Networking 101
No matter how much Buzzfeed’s article on ‘26 Totally Legitimate Thoughts Every Introvert Has Had’ makes sense to you, you need to bring your Networking A game.
PR literally eats networking for breakfast.
Channel that inner David Rose, if you have to!
- Write like an Amazonian
Steer clear of the ‘Shashi Tharoor’ syndrome—-Prefer making sense over sounding smart. Keep it succinct, no more than 30 words per sentence, and don’t forget to ‘PROOFREAD’!
- Research like Sherlock!
Research is the anchor holding your ship together. Well-researched articles, backed by facts will keep you afloat!
Without research, No ‘ship’ Sherlock!
- Time Management
Unless you plan to “Work Work Work” all-day
like Rihanna and Drake’s jam, effective planning and time management are essential skills to have on hand.
“I know you need to get done, done, done!”
- Media Management
Media is your best bet to get noticed.Industry, Baby!
Latest industry information, policy changes, and upcoming trends are what you must track constantly. For a successful PR professional, keeping up with iIndustry trends is the ace in this deck of cards.
The Kardashians are so last season, anyway!
- No Social Dilemma.
PR professionals must be fluent with social media.
That’s where you find the pulse of public opinion.
You can form and execute campaigns and track them effectively.
And for God’s sake, turn that documentary off!
- Good’Ol Fashion
Print and TV may be old but not outdated.
Call the journos, update those media lists, and keep pushing!
- Customization Heist!
Want to be noticed? Say “Bella Ciao” to sending out generalized pitches to journalists unless ‘spam’ is your final destination!
Even the sinister professor would recommend this.
- The Big Picture
You are the eyes and ears of the company
you serve from both; inside and outside of the company.
Create an evaluation plan to see the big picture rather than micro-managing.
10. Content is King!
This one is rather self-explanatory.
Great content, guarantees you getting noticed
and helps you leave a lasting impression on the reader’s mind.