In a PR consultancy, robust client agencies are crucial for success. However, not every relationship is reciprocal and may cause unpleasant interactions. Watch out for these warning signs and make smarter decisions as you build you client list.
- Disrespect or disregard of efforts.
Constructive criticism/feedback is appreciated, always. Should criticism border on disrespect or a general lack of recognition of one’s efforts, it is best to scratch that name off of your list.
- No mention of budget
A proper framework, especially financial, can aid in a fair allocation of activities. Non-disclosure of a budget can be a major obstacle to execution.
- Interference in tasks.
It’s no secret that the client’s understanding of the brand precedes ours. It should however, not interfere with one’s creative processes or tasks execution.
- The Last Minute
Bombarding the firm with last minute projects shows a general lack of empathy and consideration towards each other’s work.
- The Freebie consult
Attempting or requesting free advice qualifies as an abuse of the client-agency relationship. This must absolutely be refrained from.
- Unclear goals and objectives
Incomplete or overly-baked briefs by clients only contribute to chaos, resulting in substandard deliverables due to a lack of direction.
- Disrespectful treatment
Yelling, name-calling and personal comments are strictly unprofessional and unacceptable. Agencies must not think twice to fire clients whose behaviour may be detrimental to employees’ wellness.
- Delayed approvals
Deliberate delay in approvals can derail the agency’s workflow seriously hampering progress. It contributes to several unpleasant follow-up calls, wasting both; time and energy.
- Over-litigation
While litigation is mandatory for government clients, excessive paperwork can deeply obstruct the creative thinking process.
- Excess Negotiation
Agencies must be duly awarded their due for efforts by going above and beyond. Price Negotiation is seriously demotivating for the staff.
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