Communications: A Bridge between the times bygone and the times to come.

Less frequented by the likes of us, 

Still; silent and hushed tonesOne often exclaims, “Oh spare me the visit…”“…for all that history can be found on phones!”Dulled by the quiet and stuffy air,Halls graced by the connoisseur so rareThey hold the memoirs of the glorious pastNow only to be bottled and encased in glass.As I thought of pointers to include in this essay, I was taken right back down memory lane—all the way to my school’s field trip to Dr. Bhau Daji Lad museum. Only a handful of us might have revisited museums after school. Well, seeing as our phones are increasingly able to encapsulate the world in a device at our fingertips, one might argue the relevance of museums at all. The purpose becomes more conservatory than academic. But can a device mimic the aura you’d feel witnessing the jade hookah once Emperor Jahangir’s fingers touched? Or the sharp spears wielded by the brave Marathas? Hardly.The advent of technology, especially simulation software has many questioning the relevance and purpose of such establishments. Museums and public galleries are frequented by history and art experts, aesthetes, and schools. They remain the only faithful patrons keeping the legacy alive. But, what was made redundant by digitization can be restored by it too. As a part of the ‘Tech-first’ generation, there’s one thing that I have learned—’Technology is the key to relevance.’ Museums and public galleries face several issues like staffing, absence of a collection director, decreased visitor turnout, or lack of funds for new collections. Decreased audience engagement is commonly faced by museums. They find it difficult to make visits entertaining and hence the audience loses interest. Public Relations can help solve the issue. Developing a unique messaging that involves a personal connection with the historical items stored, public outreach, and engagement programs like art workshops, and fireside chats with artists, architects, and conversationalists can help increase visitor engagement to the museum. Such activities can supplement fundraising opportunities. In a multilingual country like India, technology can help bridge the communications gap. Offering museum tours in local languages or the language of one’s choice can invite more footfall. Further engagement on social media can help people learn more about their most-liked collections. One can offer digital tours with a 360° viewing experience, engaging with the audience on social media. We all have descended from the times bygone. It is for all to partake in the remnants of history-a time that only breathes through writings, artefacts, and oral wisdom. Museums and public galleries are portals that allow us a peek into those glorious times. All the more reason not only to protect and conserve but also to celebrate. Communications can help create a bridge between the two timelines—-the past and the future. For History repeats itself!

Author: Digital Onca

Digital Onca is a blog that documents the concepts of Digital Marketing and Public Relations. Digital Onca is the effort to stay with the times, understand more deeply, more closely the working of a digital space that is steadfastly emerging around us.

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