Blog

A Letter to a Student

A Letter to a student by Swami Sukhabodanada is an ode to the teacher-student relationship. When a distressed class 10 student writes to him about his worries, Swami addresses his concerns in a letter filled with tips. Originally written in Kannada, it became very popular amongst students who requested that the letter be converted to a book.

In the book, Swamiji starts by addressing the divide between village and city life. While the boy, Somashekhar spoke of problems faced by the infrastructure-deprived village school. Swamiji motivated him to look over on the brighter side- tranquil and distraction-free environment in the villages.

Further he spoke about how students must inculcate within themselves the habit of drawing up timetables. At length, he described the importance of including physical activity in one’s routine. Having a balance between studies and was the best way to ensure no burnouts. He spoke of a attitude that resembled a bouncing ball and not a long, drawn face like soaked flattened rice was the best way to make friends and bring along company.

In other paragraphs he denotes the importance of collective learning and active listening. Recommends looking up to every teacher as ‘Sadchidananda Guru’-The eternal teacher. Somashekar was advised to sit in one of the front benches to avoid the noisy and naughty back-benchers to focus better on his studies. Studies were described as a penance. Mugging up was highly discouraged. Guruji emphasized on the practice of reading and re-reading to assimilate portions thoroughly through the power produced by practice that relates to memory.

In conclusion, a few tips about personal hygiene and the importance of having a daily routine. Swamiji summed up the experience in the form having to use the book as a guide-book for student life. He recommends coming back to the book to read and re-read what has been taught to become a better student!

Listicle: 10 most essential skills for a successful career in PR

PR is a profession that requires diverse skills to succeed. You get to don the hat of many well,at the drop of a hat. For a successful career in PR, here are 10 skills you need to equip yourself with. 

  1. Networking 101

No matter how much Buzzfeed’s article on ‘26 Totally Legitimate Thoughts Every Introvert Has Had’ makes sense to you, you need to bring your Networking A game.
PR literally eats networking for breakfast.

Channel that inner David Rose, if you have to!

  1. Write like an Amazonian
    Steer clear of the ‘Shashi Tharoor’ syndrome—-Prefer making sense over sounding smart. Keep it succinct, no more than 30 words per sentence, and don’t forget to ‘PROOFREAD’!


    Come on Jeffrey, you can do it!


  1. Research like Sherlock!

Research is the anchor holding your ship together. Well-researched articles, backed by facts will keep you afloat!





Without research, No ‘ship’ Sherlock!

  1. Time Management
    Unless you plan to “Work Work Work” all day
    like Rihanna and Drake’s jam,effective planning and  time management are essential skills to have on hand.

    “I know you need to get done, done, done!”

  1. Media Management
    Media is your best bet to get noticed.Industry, Baby!
    Latest industry information, policy changes, and upcoming trends are what you must track constantly. For a successful PR professional, keeping up with iIndustry trends is the ace in this deck of cards.



The Kardashians are so last season, anyway!

  1. No Social Dilemma.

PR professionals must be fluent with social media.
That’s where you find the pulse of public opinion.
You can form and execute campaigns and track them effectively.


And for Ggod’s sake, turn that documentary off!


  1. Print and TV may be old but not outdated.
    Call the journos, update those media lists, and keep pushing!

  2. Customization Heist!
    Want to be noticed? Say “Bella Ciao” to sending out generalized pitches to journalists unless ‘spam’ is your final destination!


    Even the sinister professor would recommend this.
  1. The Big Picture
    You are the eyes and ears of the company
    you serve from both; inside and outside of the company.
    Create an evaluation plan to see the big picture rather than micro-managing.

Content is King!
This one is rather self-explanatory.
Great content, guarantees you getting noticed
and helps you leave a lasting impression on the reader’s mind.