5 learnings from Networking at a large event

Over the course of our diploma at SCoRe, we have been asked often about our purpose of joining the program. Naturally, my answers came from academic and limited work experience which may have even sounded generic. Today, this is how I answer the question— I joined this program to challenge myself.’ Networking for the very first time at PRAXIS9 challenged me to let go of my inhibitions and interact with a diverse set of professionals. Shrugging off initial hesitation and a few awkward attempts later, I got into the groove of speaking freely.

Networking made me realise an underrated skill we must try to master—listening. Initially, at mixers like this, students can learn more by listening than speaking. There always will be enough opportunities to speak. Like your battles, you must pick your instances too to avoid redundancy across conversations. I briefly learnt about the nuances of body language, tone, clarity of speech, confidence, and even articulation. For me, it was a lesson in introspection.
To sum up—” The world has a lot to offer, all you have to do is ask.” 

Listicle: 10 most essential skills for a successful career in PR

PR is a profession that requires diverse skills to succeed. You get to don the hat of many well,at the drop of a hat. For a successful career in PR, here are 10 skills you need to equip yourself with. 

  1. Networking 101

No matter how much Buzzfeed’s article on ‘26 Totally Legitimate Thoughts Every Introvert Has Had’ makes sense to you, you need to bring your Networking A game.
PR literally eats networking for breakfast.

Channel that inner David Rose, if you have to!

  1. Write like an Amazonian
    Steer clear of the ‘Shashi Tharoor’ syndrome—-Prefer making sense over sounding smart. Keep it succinct, no more than 30 words per sentence, and don’t forget to ‘PROOFREAD’!


    Come on Jeffrey, you can do it!


  1. Research like Sherlock!

Research is the anchor holding your ship together. Well-researched articles, backed by facts will keep you afloat!





Without research, No ‘ship’ Sherlock!

  1. Time Management
    Unless you plan to “Work Work Work” all day
    like Rihanna and Drake’s jam,effective planning and  time management are essential skills to have on hand.

    “I know you need to get done, done, done!”

  1. Media Management
    Media is your best bet to get noticed.Industry, Baby!
    Latest industry information, policy changes, and upcoming trends are what you must track constantly. For a successful PR professional, keeping up with iIndustry trends is the ace in this deck of cards.



The Kardashians are so last season, anyway!

  1. No Social Dilemma.

PR professionals must be fluent with social media.
That’s where you find the pulse of public opinion.
You can form and execute campaigns and track them effectively.


And for Ggod’s sake, turn that documentary off!


  1. Print and TV may be old but not outdated.
    Call the journos, update those media lists, and keep pushing!

  2. Customization Heist!
    Want to be noticed? Say “Bella Ciao” to sending out generalized pitches to journalists unless ‘spam’ is your final destination!


    Even the sinister professor would recommend this.
  1. The Big Picture
    You are the eyes and ears of the company
    you serve from both; inside and outside of the company.
    Create an evaluation plan to see the big picture rather than micro-managing.

Content is King!
This one is rather self-explanatory.
Great content, guarantees you getting noticed
and helps you leave a lasting impression on the reader’s mind.