The 5 M’s of Advertising

Advertising comprises of 5 M’s that influence five basic advertising decisions. These insights are completely different from one another but their effect on various factors makes them an important portion of Advertising. Every advertising campaign needs to be structured well. In the absence of a structure in place, the plan is bound to go haywire. Structure in a plan can be used to create brand value and equity, lack of it can deteriorate its image in the minds of the same.

Goal setting is one the most important parts of the 5 M’s. These goals are formulated keeping the advertising goals of the organization in mind. The objective can be either to launch a new product, promote an existing product, or diversify the product. Once a goal is fixed up, planning communication strategy is not difficult. (Source: Marketing 91)

Money includes the budget and the company’s resources. Money decisions are usually dependent on the client approval or on the organizational goals set by the enterprise. Then we move to the most important part- the messaging. As communication professionals, it is our foremost duty to formulate messaging customized as per the target audience.

The focus then shifts to our allies-the media. The media holds immense power in reflecting the public opinion and facts. Although some of the media may pander to sensationalism, the fact that they are hungry for a new story every single day, remains! The media is constantly looking to change up and create content for their viewers. (Source: Geek Tonight)

Lastly, Peter Drucker’s well known quote teaches us that, “You cannot improve what you cannot measure.” Measurement helps to measure the effectiveness of the messaging, campaign, or even an assignment. Through measurement one can adjudge the effectiveness of a marketing and communication endeavor and find out any gaps that need to be filled up. An integrated effort that helps advertisers, marketers, and communication professionals to build effective an powerful campaigns regularly!

Journaling: Clarity through Pen’ N Paper

Like me, I have heard many who struggle to manage their time. When a large chunk of tasks pile, we tend to feel worked up and bogged down. As an attempt to solve this problem, I began to watch a couple of YouTube videos to find a solution. Channels like Mariana’s Study Corner, and Pick Up Limes helped me greatly.

A popular concept across several self-help and productivity YouTube channels was the Bullet journal. The term was fancy, interesting and yet it intrigued me.
A bullet journal is basically a life summary. The fast-paced lives that we live, tend to overwhelm us and throw us out of track. A bullet journal can help us concise into workable chunks of tasks. In a bullet journal, I found that one can even practice gratitude by writing things that they are grateful for.

It is often referred to as the ‘Written Meditation‘, the BuJo technique is helpful in converting our fast paced lives into a structured format. Bullet journal does not just help you to note down your to-do list. It also helps you schedule and works similar to a mind mapping exercise. With the BuJo, one can draw a map of how our mind thinks and works. With a written framework mapped out it is easier to work, grow, and transform personally.

The Bullet journal must be understood as a method of relaxation and ambience. The tasks are just divided into portions by using several tags, hyphens, bullets and designs. An effective method for productivity and success.